Long considered the backbone of commercial performance tracking, traditional dashboards (sales results, stock turnover, channel performance) have done their job: describing what already happened. But in today’s unstable, omnichannel, and highly competitive environment, they no longer allow companies to forecast or anticipate. What businesses need in 2024 is a predictive vision—one that turns data into a strategic advantage.
Describing the Past Is No Longer Enough to Shape the Future
Classic commercial dashboards rely on static data: last year’s sales, conversion rates, product turnover. Useful for evaluating past performance, but insufficient for:
- Anticipating demand spikes,
- Dynamically adjusting minimum stock levels,
- Identifying imminent stockout risks,
- Avoiding overstocks or poor replenishment decisions.
From Descriptive to Real-Time, Predictive Management
With artificial intelligence, companies can now go beyond static reporting by integrating sales forecasting models that combine:
- Historical data,
- External factors (weather, news, seasonality),
- Real-time field data,
- Customer behavior by channel.
Predictive Tools for More Profitable Decisions
These new augmented dashboards don’t just show KPIs—they recommend actions: optimized replenishment, safety stock adjustments, inter-site redistribution, prioritization of strategic SKUs. Data becomes actionable, not just informative.
In addition, when combined with margin simulators, these tools allow companies to forecast the financial and logistical impact of a decision before it’s even implemented.
Top-performing companies no longer just read data—they leverage it to predict, act, and decide faster. Predictive vision is becoming the new standard in commercial and supply chain management. Those who adopt it now will gain in agility, profitability… and operational peace of mind.
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